Why should agriculture care about social media tools such as Facebook, Twitter and YouTube? It’s really quite simple. Because the rest of the universe does and there certainly is a face being put on the agrifood business. If you’re not at the table, you can’t be a part of constructing that face – nor can you counter the misinformation campaigns. My research clearly shows HSUS, PETA, Sierra Club, Greenpeace and other activists working against ag are growing their communities nearly 40-fold in a year’s time. I believe we have a responsibility to provide perspective to counter the misinformation and be a voice in the conversation.
via causematters.wordpress.com
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